New Managerial Appointment at SWA

SWA Water Australia is excited to announce the appointment of a new Perth-based State and Territory Manager for Western Australia, South Australia and the Northern Territory.



Man smiling at the camera

The new State Manager, Anthony Meyers, has had an extensive career in retail sales and management for large national and multinational companies.

As Department Optimisation Specialist for the Woolworths group, Anthony was responsible for managing underperforming stores and led a staff of 20+ to increase both sales and performance. Specialising in Automated Stock Ordering Systems, team training and restructuring, he was responsible for ensuring each store achieved the highest industry standards.

A move to the Nestle group saw Anthony undertake a variety of managerial roles for over a decade. As an Area/Territory Sales Manager, he was responsible for managing the implementation of field plans, and the achievement of sales targets and KPIs.


As National Field Planning Specialist, Anthony managed a national business work plan implemented by over 400 staff, communicated with both Corporate and Field Management teams and managed National Service Level Agreements for multiple client accounts.

Anthony has established himself as an expert in the development of sales and planning materials, a seasoned manager of large teams and a skilled communicator.

With a strong focus on achieving sales targets, developing client relationships and resolving implementation issues on the fly, his experience has prepared him well to establish himself in his new role with SWA.

Anthony’s initial focus upon joining SWA will be to gain a thorough understanding of the business, its objectives and plans, and the business climate of the region. He will place a strong focus on establishing a solid contact base within the local water and mining industries, to widen SWA’s customer base and drive our market share locally.

Developing marketing content to present at industry seminars and events held within the region will be a valuable tool to achieve these goals.

SWA is delighted to welcome Anthony to the team.


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